YMLP's reporting features collects the following information regarding your newsletters:
- Open Rate: how many recipients opened your newsletter ?
- Click-Through Rate: how many recipients clicked on which links in your newsletter ?
Reporting features allow you to evaluate and improve the effectiveness of your e-mail newsletter program::
- How do my open & click-through rates compare against "industry averages" ?
- Which of my e-mail newsletters perform better than others ?
Screen Shot: Sample report
