YMLP's reporting features collects the following information regarding your newsletters:

• Open Rate: how many recipients opened your newsletter ?
• Click-Through Rate: how many recipients clicked on which links in your newsletter ?

Reporting features allow you to evaluate and improve the effectiveness of your e-mail newsletter program:

• How do my open & click-through rates compare against "industry averages" ?
• Which of my e-mail newsletters perform better than others ?

Screen Shot: Sample report

Besides recording open & click-through rates, the "Professional Plus" version also records which contacts open or click.

This opens up new possibilities, such as sending a follow up message to contacts who clicked a particular link or resending a newsletter with a different subject line to contacts subscribers who did not open the first time.

Screen Shot: Lists of contacts activity

Screen Shot: Who clicked this link ?

An archive of sent newsletters and test messages is maintained.

Through the Public Archives feature, this archive can be made available to visitors of your site.

Screen Shot: Newsletter archive

The 'Public Archives' page is a catalog of newsletters that you have sent.

If you'd like to make your newsletter archive available to visitors of your site, you can add a link to this 'Public Archives' page to your site.

Screen Shot: 'Public Archives' page